Jim E. Mora

Who is Jim E. Mora?

James Ernest Mora is a retired football coach, formerly the head coach of the New Orleans Saints and Indianapolis Colts of the National Football League and the Philadelphia/Baltimore Stars of the USFL. As an NFL head coach, he was known for turning two of its consistently losing franchises into perennial post-season contenders, a lack of success in the NFL playoffs, and his often impassioned post-game tirades and press conferences, including his oft-quoted "Coulda, Woulda, Shoulda," "Diddly Poo," and "Playoffs?" tirades.

Mora holds the NFL record for most career regular season wins without a playoff victory, although he did win two league titles in the USFL. His son Jim L. Mora is a former NFL head coach and the current head coach at UCLA.