Jim Shoulders

Who was Jim Shoulders?

James A. "Jim" Shoulders was an American professional rodeo rider, cowboy and rancher. He is commemorated at the Pro Rodeo Hall of Fame and at the time of his death, was the most successful contestant in the Professional Rodeo Cowboys Association. Known as the 'Babe Ruth of rodeo', Shoulders was a spokesperson for a number of commercial products such as Miller Lite, Justin Boots and Wrangler Jeans. He was born in Tulsa, Oklahoma and died in Henryetta, Oklahoma. He was of English descent.