Jon Axel Olafsson

Who is Jon Axel Olafsson?

Jón Axel Ólafsson is the CEO of Edda USA, renowned radio and TV personality and business executive. He is an innovative entrepreneur and has an extensive background in media, marketing business development and restructuring.

Mr. Olafsson acquired Edda Publishing Ltd., one of Iceland's oldest and most respected publishing houses, in 2009 and became its CEO. Since then Edda has specialized in publishing lifestyle, family and children's books and magazines, especially Disney related.

He also founded Edda USA, Edda Europe and Edda Nordic, focusing mainly on licensee operation with Disney and other respectable brands.

Mr. Olafsson was awarded the prestigious Disney Marketing Awards in 2010 with his team.

He is one of the pioneers who fought for the end of the strictly state-owned media in Iceland, having started working in radio at the tender age of 20 hosting a hugely popular music show, a rarity in those days. Three years later his fight for free broadcast media in Iceland yielded results with a comprehensive legislation passed in Althing, the Icelandic Parliament, that allowed privately owned and operated broadcast media.

Mr.