Louise Piëch

Who was Louise Piëch?

Louise Piëch was the daughter of automotive pioneer Ferdinand Porsche. In 1928, she married Anton Piëch, a lawyer from Vienna who from 1941 to 1945 led the Volkswagen factory in Wolfsburg.

The couple had four children: Ernst, Louise, Ferdinand and Hans-Michel.

When her husband died in 1952, the Austrian businesswoman imported Porsche and Volkswagen cars to Austria.

When her son Ferdinand was in charge of Porsche's sports car racing program in the late 1960s, a second works team was set up, called Porsche Salzburg. One of their cars scored the marque's first overall win at Le Mans in 1970.