Morley Winograd

Who is Morley Winograd?

Morley Winograd is an American author, speaker and Millennial generation expert. He serves as Senior Fellow at the University of Southern California’s Annenberg School’s Center on Communication Leadership and Policy. With Michael D. Hais, he is a Principal of Mike & Morley and the co-author of "Millennial Momentum: How A New Generation Is Remaking America" and "Millennial Makeover: MySpace, YouTube and the Future of American Politics". He is also a fellow with NDN, a Democratic think tank.

He was appointed as the Senior Policy Advisor to Vice President Al Gore Jr. and Director of the National Partnership for Reinventing Government in December 1997. During the Clinton administration's second term, the National Partnership for Reinventing Government introduced the first surveys of customer satisfaction with government agencies in the history of the republic, created the first comprehensive website for the federal government, and changed the incentive system for senior executives in the federal government to focus on achievement of specific performance objectives, improvements in customer satisfaction, and involvement of agency employees in decision-making.