Norman Atkins

Who was Norman Atkins?

Norman Kempton Atkins was a Canadian Senator and a political figure in Canada.

Born in Montclair, New Jersey, Atkins was a graduate of Appleby College in Oakville and of Acadia University in Wolfville, Nova Scotia, where he completed the Bachelor of Arts program in 1957. He subsequently received an Honorary Doctorate in Civil Law in 2000, from Acadia University.

Atkins was a leading figure in advertising and a senior Ontario Progressive Conservative Party and Progressive Conservative Party of Canada strategist. He was especially associated with the Big Blue Machine, which helped elect the Ontario PC Party under Bill Davis. In the 1980s, he was a strategist for the federal Conservatives, led by Brian Mulroney, who recommended him to Governor General Jeanne Sauvé for appointment to the Senate in 1986.

Atkins opposed the merger of the Progressive Conservative Party with the Canadian Alliance, and refused to join the product of that merger, the Conservative Party of Canada. Instead, he continued to sit in the Senate as a "Progressive Conservative" along with Lowell Murray and Elaine McCoy. He did not initially rule out joining the new Conservative Party caucus in the future, saying in February 2004, "I will be watching with interest, both the Leadership and the policies of the new party, to see whether they address my concerns. It is my hope that they will reflect the values and beliefs Progressive Conservatives hold so strongly". However, he continued to sit as a Progressive Conservative for the duration of his time in the Senate.