Richard Sambrook

Who is Richard Sambrook?

Richard Sambrook is Professor of Journalism and Director of the Centre for Journalism at Cardiff School of Journalism, Media and Cultural Studies. For 30 years, until February 2010, he was a BBC journalist and news executive. He spent ten years on the management board of the BBC becoming successively Director of BBC Sport, BBC News and, latterly, Director of BBC World Service and Global News. From 2010 until 2012 he was Global Vice Chairman and Chief Content Officer of the Edelman public relations agency.

Sambrook was educated at Maidstone Technical High School, at the University of Reading and at Birkbeck College, University of London. His career began in local newspapers in South Wales.

His time at the BBC was almost entirely in daily news. He was a programme editor, news editor and, later, Head of Newsgathering when the Corporation won a number of awards for its international news coverage. He merged radio and television news, and domestic and World Service newsgathering during this time, resulting in the world's largest broadcast news operation. He was acting Director of Sport in 2000, and became Director of News in 2001.