Sam Aaron

Who was Sam Aaron?

Sam Aaron was a wine merchant and co-founder, with his brother Jack, of Sherry-Lehmann Wines and Spirits. At the end of Prohibition in 1934, Jack Aaron purchased the liquor store in the old Louis Sherry building. He and Sam set about recreating the shop with Sam shifting the emphasis to wine, having been influenced by a meeting with the writer and wine importer, Frank Schoonmaker. In 1946, the shop moved across the street, where it remained until a second move in 2007. Aaron and his brother hired sometime actor and food enthusiast James Beard to run Alanberry's, the gourmet shop next door.