William Stoess

Who is William Stoess?

William C. Stoess became in 1923 the first full-time music director of WLW radio in Cincinnati, Ohio. Under Stoess's direction and station owner Powel Crosley Jr.'s leadership the music program grew to over 100 staff members by 1932 and was broadcast throughout the United States, earning WLW the nickname "The Nation's Station". The nickname remains in use today.

Stoess was a versatile music arranger, musician, conductor and composer who is credited with the early development of the soundtrack for the radio dramas produced at WLW.[2] These dramas were nicknamed "soap operas" in reference to WLW's close relationship with sponsors Procter and Gamble.