Alexandre Sap

Who is Alexandre Sap?

Alexandre Sap is a French entrepreneur born in April 29, 1974 in Nancy, France.

He started his career in 1993 as a sound engineer in the musical television show Taratata along with Patrice Cramer.

In 1997 he started his own independent record company Recall Group signing many Artists including The Servant, Jehro, Thomas Dydahl, Grand National, Mylo, Robots in Disguise, Fires Of Rome and Dan Black.

In 2005 he signed the first deal made in France with iTunes and launched the sister company Recall in the USA.

In New York he met David Jones, global CEO of the advertising company HAVAS Worldwide, who suggested that he start the musical marketing company The:Hours, co-owned by Havas, Leslie Dubest and Fabien Moreau.

Alexandre Sap signed numerous of global integrated campaigns and PR initiatives for high-end brands as Cartier, Estée Lauder, DKNY, Tommy Hilfiger, Michael Kors, Galeries Lafayette, Absolut Vodka, Chivas, Pernod Absinthe, The French ministry of culture, and Harry Winston, amongst others.

In 2008, Alexandre Sap, Fabien Moreau and Leslie Dubest signed LADY GAGA’s first-ever global advertising campaign with Michael Kors’ “Very Hollywood” new fragrance launch, before she topped the charts.