Andy Mooney

Who is Andy Mooney?

Andrew "Andy" P. Mooney is the former chairman of Disney Consumer Products. Mooney joined the Walt Disney Company as president of DCP in January 2000 and was made chairman in May 2003. Vertical businesses under Mooney's leadership and the DCP umbrella are The Baby Einstein Company, Disney Publishing Worldwide and newly re-acquired retail chain The Disney Store.

Extensive press coverage indicates Mooney has turned around DCP's business through a variety of initiatives. Reports focus on how he and his team have strengthened the Disney brand at the retail level, encouraged product innovation in the licensing business, and developed strong relationships with many of the world's largest and most trusted retailers including Wal-Mart, Target, Sears/Kmart, and Costco.

Mooney has been credited with pioneering the $4 billion Disney Princess franchise, an idea that Mooney says struck him at a Disney on Ice performance a few years earlier. In Spring 2007, Mooney appeared on news segments and was quoted in numerous publications covering the latest upmarket franchise opportunity for Disney Princess—Disney wedding gowns, a concept created and developed by his executive assistant. Prior to Disney, Mooney spent 20 years with Nike, Inc. Originally joining Nike's United Kingdom division as chief financial officer, he transitioned to marketing in 1982, holding several senior positions before becoming chief marketing officer for Nike in the United States in 1994. Immediately prior to joining DCP, Mooney was chief marketing officer and head of Nike's $3 billion Global Apparel organization with additional responsibilities for worldwide marketing strategies for the Nike and Jordan brands. He led the reorganization of Nike's brand marketing activities and introduced new advertising strategies.