Arch West

Male, Person

1914 –

32

Who is Arch West?

Archibald Clark "Arch" West was an American marketing executive credited with the development of Doritos, a brand of seasoned tortilla chips. The successful snack food was marketed as an alternative to the more traditional potato chips. Doritos are now Frito-Lay's second best-selling item, bested only by Lay's Potato Chips. An estimated five billion dollars in Doritos are sold every year worldwide.

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Born
Sep 8, 1914
Indianapolis
Education
  • Franklin College
Died
Apr 28, 2024

Submitted
on July 23, 2013

Citation

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"Arch West." Biographies.net. STANDS4 LLC, 2024. Web. 28 Apr. 2024. <https://www.biographies.net/biography/arch-west/m/0h94sqn>.

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