Bernard Loomis
Television producer, Film producer
1923 – 2006
Who was Bernard Loomis?
Bernard Loomis was an American toy developer and marketer who introduced to some of the world's most notable brands including "Chatty Cathy", "Barbie", "Hot Wheels", "Baby Alive", and "Strawberry Shortcake", but perhaps his biggest marketing success was bringing a then-unknown film property called Star Wars to the toy shelves.
Every toy company he worked for became "the world's largest toy company" during his tenures in each company.
He also coined the word "toyetic" in a conversation with Steven Spielberg about translating his Close Encounters of the Third Kind into figures.
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- Born
- Jul 4, 1923
The Bronx - Also known as
- The Man Who Invented Saturday Morning
- Spouses
- Lillian Prince
(1947 - 2006/06/02)
- Lillian Prince
- Children
- Nationality
- United States of America
- Profession
- Education
- New York University
- Lived in
- The Bronx
- Died
- Jun 2, 2006
Palm Beach Gardens
Submitted
on July 23, 2013
Citation
Use the citation below to add to a bibliography:
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"Bernard Loomis." Biographies.net. STANDS4 LLC, 2024. Web. 28 Apr. 2024. <https://www.biographies.net/people/en/bernard_loomis>.
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