Bernard Loomis

Television producer, Film producer

1923 – 2006

96

Who was Bernard Loomis?

Bernard Loomis was an American toy developer and marketer who introduced to some of the world's most notable brands including "Chatty Cathy", "Barbie", "Hot Wheels", "Baby Alive", and "Strawberry Shortcake", but perhaps his biggest marketing success was bringing a then-unknown film property called Star Wars to the toy shelves.

Every toy company he worked for became "the world's largest toy company" during his tenures in each company.

He also coined the word "toyetic" in a conversation with Steven Spielberg about translating his Close Encounters of the Third Kind into figures.

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Born
Jul 4, 1923
The Bronx
Also known as
  • The Man Who Invented Saturday Morning
Spouses
Children
Nationality
  • United States of America
Profession
Education
  • New York University
Lived in
  • The Bronx
Died
Jun 2, 2006
Palm Beach Gardens

Submitted
on July 23, 2013

Citation

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"Bernard Loomis." Biographies.net. STANDS4 LLC, 2022. Web. 13 Aug. 2022. <https://www.biographies.net/people/en/bernard_loomis>.

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