Deborah Perry Piscione

Who is Deborah Perry Piscione?

Deborah Perry Piscione is a Silicon Valley-based entrepreneur, national bestselling author, media commentator and public speaker. She is the co-founder and CEO of Desha Productions, Inc., a multimedia company that owns and operates Alley to the Valley™ and BettyConfidential, and co-founder of Chump Genius, an educational gaming company for kids. Prior to moving to Silicon Valley, Perry Piscione resided in Washington, DC where she served as a staffer in the US Congress and The White House, as a media commentator for CNN, MSNBC, ABC, NBC, Fox News, PBS and NPR programs, and her work has been covered in print publications including The New York Times, Wall Street Journal, The Economist and Forbes.

Perry Piscione is a New York Times bestselling author of, Secrets of Silicon Valley: What Everyone Else Can Learn from the Innovation Capital of the World and a Washington Post bestselling co-author of Unfinished Business: The 10 Most Important Issues Women Face Today. In her upcoming book, "The Risk Factor: Why Every Organization Needs Big Bets, Bold Characters and the Occasional Spectacular Failure", Perry Piscione explains why risk-taking is critical to success, for established businesses and start-ups alike. Exploring the heroes of risk, including entrepreneurs, venture capitalists, and technologists and the role risk-taking and failure tolerance play in their success, she makes a compelling case not only fog big, flashy mergers or acquisitions, but for unorthodox choices in leadership, corporate culture, hiring, talent development, sales and marketing, crisis management, supply chain distribution, and corporate social responsibility. Drawing on case studies from a wide range of now-famous giants and successful start-ups, she distills lessons for both new entrepreneurs and established companies whose longtime risk aversion has cost them more than they realize.