George Hayes

Who is George Hayes?

George Hayes has over thirty years of media and marketing experience,

primarily with McCann Worldgroup, the global marketing communications

company based in New York. There he rose from media planner, when he

joined in 1975, to Executive Vice President of Universal McCann, when

he left in 2006. George has advised some of McCann’s largest global

clients, such as Nestlé, Sony and Coca-Cola, in their media strategy

and implementation. He was instrumental in transforming the local

broadcast buying department at McCann into LCI, a separate media buying

company. Under his management, LCI grew to be one of the largest local

broadcast buying operations in the country. George is a recognized

expert in his field. He was named a “Media Maven” by Advertising Age

and received an Effie, the advertising industry’s award for marketing

effectiveness, for his work on revitalizing Six Flags national

marketing campaign. He has spoken to audiences at the American

Marketing Association, Yale University and many major conferences

around the world, from Mexico City to Milan. He has been quoted in

major publications such as the New York Times, Advertising Age, USA

Today and Business Week. George began his career at J. Walter Thompson

upon graduation from Georgetown University.