James J. Cooney

Who is James J. Cooney?

Jim Cooney is an internationally recognized direct marketing and media buying executive with 30 years of local, regional, national and international experience. His mentors were direct marketing pioneers Ed Valenti, Barry Becher and Arthur Schiff whom he began working with directly out of college in 1981. The trio collaborated on numerous successful marketing campaigns including Armourcote Cookware and the legendary Ginsu Knife. He began his career as a copywriter working directly under renowned Creative Director Schiff at leading Direct Marketing agency Dial Media at age 22 and within 3 years succeeded Schiff as the agency's VP/ Creative Director. He is a twenty six time ECHO, and New England Direct Marketing Association award-winning copywriter, broadcast producer, creative director, account executive, media planner/buyer, marketing strategist/consultant, and Account Executive/Supervisor.

He currently serves as President/CEO, Managing Partner, and Direct Marketing Creative Director at PriMedia Inc., a national media buying and marketing services firm based in Warwick, Rhode Island, that he co-founded in 1991.