James McLernon

Who is James McLernon?

James W. McLernon is a retired automobile company executive who worked for Chevrolet while at General Motors as an engineer. In 1976, He became the first president of manufacturing at Volkswagen of America, the U.S. division of Volkswagen AG. He was assigned to get VW's Westmoreland Assembly Plant, the first factory in the United States operated by a non-American automaker, up and running in 1978 and then became president of VW's entire American division. His role at Volkswagen was controversial, due to the softening of the Volkswagen Rabbit, to make the car appeal to a mass market. He was fired by Carl Hahn when Hahn became the chairman of Volkswagen AG in 1982.