Joel Hodroff

Who is Joel Hodroff?

Joel Hodroff is an international authority on the use of noncash financial instruments for commercial and economic development applications. In 2005, he was selected an Innovator of the Year by Minnesota’s Finance and Commerce newspaper. Joel is also the Founder of Minnesota-based DualCurrency Systems (DCS).

DCS designs programs and systems at the intersection of loyalty marketing, credit card services and payment systems. In 1997, the company was awarded two U.S. Patents for its novel DualCurrency Pricing, Accounting and Transaction Settlement system. The system manages transactions in a combination of U.S. dollars and noncash financial instruments, such as loyalty rewards, barter dollars or business scrip.