Larry Weber

Who is Larry Weber?

Larry Weber is an American entrepreneur and globally known expert in public relations and marketing services. He is Chairman and Chief Executive Officer of Racepoint Global, an advanced marketing services agency at the intersection of influence and action. He has held this position since founding the company in 2002.

In 1987, Weber started his own public relations company, The Weber Group, which within a decade became the world’s largest public relations firm. The Interpublic Group of Companies purchased The Weber Group in late 1996, and in early 2000, Weber was named chairman and CEO of Interpublic’s Advanced Marketing Services, a $3 billion unit with 12,000 people and including the company’s public relations, research and analysis, and entertainment holdings.

Weber co-founded the Massachusetts Innovation & Technology Exchange, the world’s largest Internet marketing association, acts as Chair of the MITX Board of Directors and serves on the Executive Committee of the Council on Competitiveness, a non-governmental organization working to ensure U.S. economic prosperity.

Weber is the author of four books on business, marketing and leadership.The Provocateur: How a New Generation of Leaders are Building Communities, Not Just Companies, Marketing to the Social Web: How Digital Customer Communities Build Your Business,Sticks & Stones: How Digital Business Reputations are Built Over Time and Lost in a Click, and Everywhere: Comprehensive Digital Business Strategy for the Social Media Era. Larry’s fifth book, The Digital Marketer Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, is due out April 2014.