Paul Cherry

Who is Paul Cherry?

Paul Cherry is a sales trainer, motivational coach and author living in Wilmington, Delaware. His book Questions That Sell, The Powerful Process for Discovering What Your Customer Really Wants - The American Management Association was published in 2006. A book review by CRM Magazine stated, “Cherry gives readers key questions that get orders and a process to uncover the real needs of their customers.” The book has been translated into Chinese and Korean. A new book, Questions That Get Results: Innovative Ideas Managers Can Use to Improve Their Teams' Performance - John Wiley & Sons, coauthored with Patrick Connor, was published in November 2010.

He is the founder of Performance Based Results which offers corporate sales training and leadership development.

Cherry has been a member of the National Speakers Association and is a frequent keynote speaker at colleges and corporate events.

He has written articles for national sales publications and his methods on sales training have been featured in Selling Power and Investor’s Business Daily. He contributes articles freely to many Internet sales and leadership resources and has been named one of the industry’s top sales experts.