Peter Taunton

Who is Peter Taunton?

Peter Taunton is the founder and CEO of Snap Fitness.

In 2003, Peter Taunton had a vision to give consumers a fast, convenient and affordable workout alternative to traditional "big box" health clubs and entrepreneurs a practical model to run their own business. The result was Snap Fitness, a fitness franchise featuring the same great equipment and workout experience as full service clubs, in locations close to home with no contracts and access 24 hours a day, seven days a week.

10 years later, and he has grown the company into the world’s fastest growing fitness franchise, with nearly 2,200 locations open and under development in the U.S., Canada, Mexico, Australia, New Zealand, India and the United Kingdom. While the company has continued to grow through the years, Peter’s commitment to providing both members and franchise owners with new tools and programs to help them achieve results.

Before founding Snap Fitness, Peter owned and operated five America's Fitness Centers in Minnesota. He continued to build and expand the business over the next 10 years, adding four fitness centers to the chain, before ultimately deciding to sell his clubs in order to spend more time with his family and pursue new aspirations in the fitness industry.