Robin Harper
Marketing, Person
Who is Robin Harper?
In her initial years at Linden Lab, Robin led the emergence of the
Second Life brand, including naming, positioning and the other
marketing efforts supporting introduction of this life-changing
technology. In the past few years, she shifted focus to the interface
between the Second Life Residents and Linden Lab, facilitating
communication at all levels and establishing policies, operations and
support mechanisms to address issues ranging from social mores to
technical support; all with the aim of ensuring inspired content
creation is not compromised by the inevitable hurdles encountered when
breaking new ground. In the last year, Robin has resumed leadership of
Marketing while continuing to implement new programs geared to ensuring
the booming, worldwide Second Life population's voice is heard and life
is good, or at least gets better and better.
Prior to joining Linden Lab in 2002, Harper was the Vice President
of Marketing at Maxis, a division of Electronic Arts (EA). At Maxis she
played a prominent role in their emergence as the leader in PC
simulation games and was a core member of the senior executive team
that guided the company through their IPO and subsequent sale to
Electronic Arts. Also while at Maxis, she established SimCity as one of
the most recognized brand names in entertainment software, and was
named one of the marketing 100 by Advertising Age/Newsweek. In addition
to Maxis and Linden Lab, Harper has held senior marketing positions at
Ninth House Network (corporate learning and online education), at Mondo
Media (online entertainment) and in advertising, leading media and
later account management services for clients ranging from Clorox to
Nintendo. She holds an MBA in marketing from the University of Chicago.
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- Education
- MBA, University of Chicago
Marketing
- MBA, University of Chicago
- Employment
- Vice President, Marketing & Community Development, Linden Lab
(2002 - 2009/02/15) - Vice President of Marketing, Maxis, Electronic Arts
- Ninth House Network
- Mondo Media
- Vice President, Marketing & Community Development, Linden Lab
Submitted
on July 23, 2013
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