Signe Ostby

Who is Signe Ostby?

Signe Ostby joined Procter & Gamble in 1976 as a brand assistant and introduced in-store sampling methods to the company. After leaving P, she worked briefly at Clorox before finding her niche in the high-tech marketplace.

Ostby launched her start-up, Software Publishing Corporation, making productivity software for personal computers, in 1982. While with Software Publishing, she brought the concept of trial-size promotion to software products, a huge success for the company's first product, pfs:write. After leaving Software Publishing in 1988, Ostby started a marketing strategy consulting practice and worked for many of the personal computer hardware and software companies, including IBM, HP - printers and software, Apple, Epson, Egghead, Radio Shack, Compaq, and a wide variety of software companies. In addition, she developed a seminar series, which taught consumer packaged goods concepts to high-tech companies, selling their products through retail stores.