Adrian Hartog

Who is Adrian Hartog?

Adrian Hartog is senior vice president and general manager, Consumer

Electronics Group, a key organization within the Visual and Media

Businesses of AMD. Adrian is responsible for management of the

company’s consumer electronics products worldwide, including business

operations, RD, distribution and marketing. He is also the most

senior executive in AMD’s Canadian operations and serves as president

of AMD Canada.

Adrian came to AMD via the company’s October 2006 acquisition of ATI

Technologies, Inc. As a member of the company’s original team of

engineers, Adrian played an instrumental role in building ATI’s

world-class research and development program.

Adrian was the lead architect of ATI’s first, second, and third

generation graphics accelerators. From 1998 to 2000, he managed ATI’s

semiconductor business, facilitating ATI’s rise to world leader in the

PC graphics market segment. In 2000, Adrian accepted the task of

building ATI’s consumer electronics (CE) business, considered key to

the future success of the company. The CE businesses are market leaders

in integrated digital television processors and media processors for

mobile devices such as cell phones. The CE businesses continue to grow

based on the strength of the company’s advanced media and image

processors.

Concurrent to the positions mentioned, Adrian also served as ATI’s

chief technology officer, defining the company’s direction with respect

to development of new technologies.

Adrian holds a master’s in electrical engineering from the University

of Toronto. He is also the holder of fifteen original patents stemming

from his work with graphics accelerators.