Alan Schanzer

Who is Alan Schanzer?

Alan is responsible for overseeing all activity related to MEC

Interaction and associated companies in North America. Alan, along with

four associates, formed The Digital Edge in 1999 as an independent

business unit of Mediaedge:cia. The Digital Edge specialized in

providing its clients (ATT, Paramount, Xerox, Campbell's Soup

Company, EJ Gallo, Colgate-Palmolive, Sylvan Learning Centers,

Microsoft, Progressive Auto Insurance, LL Bean, Accenture, Pizza Hut,

KFC, LL Bean, Macy's, Virgin Atlantic Airways, Cadbury, etc.) with a

full range of digital media services through traditional and

nontraditional platforms. In 2005, The Digital Edge was joined with

Outrider Search Engine Marketing and Wunderman media to form MEC

Interaction. A division of Mediaedge:cia, MEC Interaction provides

clients with cost efficient recruitment and interaction with customers

through all direct and emerging digital marketing channels.

With

the formation of MEC Interaction, Alan was named Managing Partner for

North America. In his current position, Alan delivers strategic

leadership, vision and insight to MEC Interaction staff and clients.

In

his leadership role, Alan is involved in developing capabilities across

all GroupM Interaction companies and is a member of the Mediaedge:cia

North American Executive Committee.

Alan is on

the agency advisory board for MSN, Advertsing.com, Revenue Science, the

IAB and the OPA. He is a frequent speaker and contributor at agency and

industry events.

Alan is a graduate of Syracuse University and lives with his wife, Tracy, and children, Fox and Lane, in Westport, Connecticut.