Alicia (Zumpino) Roberts

Who is Alicia (Zumpino) Roberts?

Alicia (Zumpino) Roberts is a former Miss Philadelphia who now works as a news reporter, anchor, and host.

As a college senior, Roberts captured the title of Miss Philadelphia on March 15, 2003. In June 2003, she placed as first-runner at the Miss Pennsylvania Pageant, ultimately losing to Candace Otto of Murraysville. During her year of service, Roberts worked on the local, state, and national level promoting her platform, Big Brothers Big Sisters of America.

Roberts attended Temple University in Philadelphia, graduating summa cum laude with a Bachelor of Business Administration degree in Accounting. She went on to earn her Master of Science degree from Drexel University in Philadelphia, majoring in Public Communications. Roberts interned at WTXF-TV in Philadelphia and was later hired as a production assistant and writer. In 2004, Roberts joined Traffic.com and served at the substitute reporter for WCAU-TV, WXPN radio, and WMMR radio.

Alicia Roberts joined WFLA-TV in Tampa, Florida, in October 2005. She was the traffic reporter and an occational fill-in anchor for News Channel 8 Morning and Midday Shows. She became the first traffic reporter in station history to create a transportation blog and weekly feature segment called Traffic Talk. In 2008, Roberts also was hired as an in-game host for the Tampa Bay Devil Rays. In 2009, Roberts represented ICON Health & Fitness nationally on HSN. In 2010, Robert's contract was not renewed by WFLA News Channel 8, and reporter Leslee Lacey was hired directly by the station as their new Traffic Reporter, where she remains under contract. In 2011, WEWS-TV hired Roberts as its Traffic/Transit Anchor. Her debut was on 10/31/11 on WEWS's morning news.