Anand Kurian

Who is Anand Kurian?

Anand Kurian, is a marketing communications theorist and writer; he has been featured among thirty marketers from around the world. He has conceived and developed the twin marketing management concepts of Reality Plus and Neo People, other allied concepts and the Universal Integrators marketing model.

His first book, The Peddler of Soaps, a political novel against religious fundamentalism, was on the India Today best-seller list. For his next book, a work of non-fiction, professionals such as Narayana Murthy, Mani Shankar Aiyar, Javed Akhtar, R. Gopalakrishnan and IIM professors are interpreting his management concepts, in their own areas of specialisation.