Andrea Fitting

Who is Andrea Fitting?

Andrea Fitting, Ph.D., is the first female director of Parkvale Bank, the sixth-largest bank headquartered in the Pittsburgh region and the 26th-largest public company in Pennsylvania. She is serving her fourth term in this capacity. Fitting is founder and CEO of Fitting Group, a branding agency headquartered in Pittsburgh. She received international media coverage when Fitting Group launched a controversial marketing campaign to promote their Brand Spanking process that featured a whip-bearing dominatrix.

As a result of her company's attention-grabbing marketing campaign, Fitting's expert branding opinions have been frequently published. She has been quoted on the marketing tactics of companies such as Nike and Abercrombie and Fitch, as well as Martha Stewart's brand.

Within the Pittsburgh region, Fitting has held several prominent positions. From 1995 to 1998, she served on the Consumer Advisory Council of the Pennsylvania Public Utility Commission, and from 1998 to 2003, she was former Pennsylvania Governor Tom Ridge's appointee to the Pennsylvania Historical and Museum Commission. Fitting also currently serves on the board of Pittsburgh Social Venture Partners.