Annika Baum

Who is Annika Baum?

Annika Baum has been working for more than eight years in the travel

industry. For the past six years she has headed up the eBusiness

Online Sales division at Lufthansa in Spain and Portugal. One of her

main responsibilities was to increase the direct sales share and build

up the online travel portal distribution channel in both countries.

In order to gain a global perspective of the latest technologies and

eBusiness trends she did a Masters programm at the Spanish Business

School “Instituto de Empresa” in Madrid.

Annika loves travelling around the world, discovering new countries

and cultures. In winter you can often meet her in the Alps, skiing or

snowboarding.

She was born in Munich 34 years ago.