Anuthin Wongsunkakon

Who is Anuthin Wongsunkakon?

Anuthin Wongsunkakon is a Thai typedesigner and one of the founding partners of Cadson Demak, the first ever Thai communication design firm with typographic solution. He began studying graphic design at Rangsit University during the time when the Thai design industry made its shift from pre-computer to computer based design. After completing his bachelor degree he continued his studies in New York at Pratt Institute, choosing it for the city it’s in rather than for its prestigiousness or distinction.

Anuthin and two of his close friends found Cadson Demak in 2002 with the initial aim to produce simple, stylish, and affordable design products, however, they eventually steered the company to communication and type design, which are their main services from then on.

Much of his work deals with print, logotype, and lettering, but he is best known for his contribution to Thai typography and for reintroducing custom font design service to the local business industry. Anuthin had provided fonts for many leading companies including Advance Info Service, Creative Technology, Men’s Health, Arena, and Wallpaper*, which he collaborated with Christian Schwartz to design Amplitude THAI™. One of his more frequent collaborator is Ekaluck Peanpanawate, who worked closely on numerous projects such as dtac™, Nokia Sans THAI™, CAT™, and Tesco Lotus. Aside from his custom-made ones, his Thai and Latin typefaces has been used by various enterprises, most notably in local and international magazines such as Blue, Wired, and Snowboarding. Some of them appear on book covers, consumer products, and record sleeves e.g. Matchbox 20, Five for Fighting, etc. Additionally, his typefaces have been employed in identities for multinational companies such as Choice Hotel Group. His work has also been published and recognized by Type Directors Club New York.