Carl Hovland

Psychologist, Author

1912 – 1961

2

Who was Carl Hovland?

Carl Iver Hovland was a psychologist working primarily at Yale University and the US Army during World War II who studied attitude change and persuasion. He first reported the sleeper effect after studying the effects of the Frank Capra's propaganda film Why We Fight on soldiers in the Army. In later studies on this subject, Hovland collaborated with Irving Janis who would later become famous for his theory of groupthink. Hovland also developed social judgment theory of attitude change. Carl Hovland thought that the ability of someone to resist persuasion by a certain group depended on your degree of belonging to the group.

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Born
Jun 12, 1912
Chicago
Also known as
  • Ховланд, Карл Ивер
  • 卡尔·霍夫兰德
Profession
Education
  • Yale University
  • Northwestern University
Died
Apr 16, 1961
New Haven

Submitted
on July 23, 2013

Citation

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