Carl Sell

Who is Carl Sell?

Carl Sell is an internationally recognized leader in the consumer

products industry, with 30 years of experience developing some of

America’s best known and most successful consumer brands.

Most recently, Carl has served as president and CEO of Botanical

Laboratories, Inc., a venture-backed nutriceutical and nutritional

supplements manufacturer. While at BLI, he led the restructuring of the

company’s business model, brand line-up, organization, and positioned

the company to launch an entire new brand of consumer products and

expand into a new channel of trade.

From 2002-05, Carl worked for Johnson Johnson as general

manager/chief executive of Neutrogena Cosmetics, a $100 million

division. During his tenure, Neutrogena Cosmetics exceeded a 52 percent

increase market share, entered two new product categories, implemented

SAP, and achieved its first year of profitability.

From 2000-02, Carl served as president of Color Prelude, a $25

million venture-backed 20 year old international business-to-business

provider of consumer product samples for use in major brand

advertising. After more than doubling Color Prelude’s EBITDA over an 18

month period, he led the successful sale of the company.

Carl’s extensive business experience began with more than 20 years

at Procter and Gamble (PG), where he held a number of domestic and

global leadership roles. During his tenure at PG, Carl’s work

included leading brand launches, expansions into new channels and

countries, creation of new sales organizations and global project

teams, corporate function restructuring, and significant leadership

roles in the assimilation of organizations and infrastructures

associated with PG corporate acquisitions.

Carl began his career as a staff member of the Gerald Ford administration.

Through all these roles Carl has become a passionate student and

practitioner of consumer focus techniques as they apply throughout

organizations and industries. He has spoken on various aspects of this

topic at a number of professional seminars, and has written many

articles published in trade and industry periodicals.

Carl has served on a number of Professional Boards of Directors,

both as member and as board chair. In addition, Carl’s significant

Non-profit board experience includes serving seven years as a Trustee

for the St. Paul’s Prep. School system, a 13 year private preparatory

academy with more than 2,000 students located in Baltimore.

Carl has been a long time member of the American Marketing

Association, the American Management Association, as well as associate

member of the Cosmetics, Toiletries, and Fragrances Association (CTFA),

and the National Association of Chain Drug stores (NACDS).

Carl received his Masters of Business Administration in general

management (MBA) from Loyola College Graduate School of Business, holds

a certificate in Organizational Leadership from the University of

Michigan, and is a graduate of the University of Oregon. He has taught

undergraduate and graduate Marketing and Sales classes at Portland

State University, University of Wisconsin, Illinois State University,

Michigan State University, Loyola University, and Franklin

Marshall College.