Clare Potter

Who was Clare Potter?

Clare Potter was a fashion designer who was born in Jersey City, New Jersey in 1903. In the 1930s she was one of the first American fashion designers to be promoted as an individual design talent. Working under her elided name Clarepotter, she has been credited as one of the inventors of American sportswear. Based in Manhattan, she continued designing through the 1940s and 1950s. Her clothes were renowned for being elegant, but easy-to-wear and relaxed, and for their distinctive use of colour. She founded a ready-to-wear fashion company in Manhattan named Timbertop in 1948, and in the 1960s she also established a wholesale company to manufacture fashions. Potter was one of the seventeen women gathered together by Edna Woolman Chase, editor-in-chief of Vogue to form the Fashion Group International, Inc., in 1928.