Demetrius Ross

Who is Demetrius Ross?

Demetrius "Sir Jam" Ross is a musical engineer,mixer and inventor, as well as a recording artist. Ross was born into musical royalty and called “Sir Jam” by the New Power Generation. He worked with Prince. Levi Seacer, guitarist and producer who discovered him.

Ross wrote and performed with Prince, T. C. Ellis, Sheila E, The Pointer Sisters, The Time, Cyndi Lauper, Tom Jones, Philip Bailey, Lonnie Gordon, [Pruenster], Chuckii Booker, Michael Jordan, Tag Team, Jan Pulsford, Bobby Jones Gospel Choir, Chet Atkins, Felicia Collins, Robin Power aka Power Royal, Carmen Electra, Candy Dulfer, Donna McElroy, Neal Merrick Blackwood, Rodney Lawson, L.A. Jay, The Legion of Doom, Chill Factor 4 and Ghetto Nation.

Sir Jam co-founded Rojam Records with business partner Roland Obermueller in 1992 in Beverly Hills, California. The company soon moved to Austria and success there. He started Smash Entertainment with Dino Delvaille, former vice-president of Sony, Urban Music Division and business entrepreneur Thomas Page. Now on quest to help create the record label of the future, a new entity was formed to promote undiscovered talent.