Denise Shull

Who is Denise Shull?

Denise Shull An American neuroeconomist, author, expert in human motivation, and motivational speaker. Her work has brought about non-traditional idea's into the psychology of risk and human performance fields. She is known for her unconventional ideas and proprietary techniques for the leverage of human feelings and emotions in high-pressure decision making professions - finance professionals, athletes, and executives. Through her work and experience Shull discovered that decision makers in ambiguous environments display unconscious transference to not only humans but to their environments. She has demonstrated how adult subjective experiences contain fractal perceptual elements in the same manner as fractal geometry.