Dewey Nicks

Who is Dewey Nicks?

George Dewey Nicks III is a photographer and film director.

Nicks studied photography at the Art Center College of Design in Pasadena, California, and has been published in magazines like Vogue, Vanity Fair, Harper's Bazaar, W, and GQ.

In 1995, Nicks directed commercials for Tommy Hilfiger, Hugo Boss, Quiksilver, and Union Bay. His sense of direction coupled with his sense of humor garnered the U.S. Comedy Arts Festival Award for "The World's Funniest Commercial" for his 1999 Ameritrade spot "Let's Light This Candle". Also in 1999, he was a nominee for Outstanding Directorial Achievement in television commercials.

Car culture, plastic surgery, and energetic excess were the subjects of his book, Kustom. That same year, Nicks began directing the independent film Slackers. It starred Jason Schwartzman, Jaime King, Jason Segel, Devon Sawa, and Laura Prepon and was released in 2002.