Dominic Sandifer

Who is Dominic Sandifer?

Dominic has been a leader in the branded entertainment field for over a decade.

He currently leads the Integrated Brand Marketing Group for TBA, a major branded

experience producer and marketing agency for Fortune 1000 companies including

InBev, SAP, Chase, Nestle, Nike and McDonald's. Dominic previously headed

Universal Music Group/IGA's Strategic Marketing team, where he helped develop

music-driven marketing strategies for major brands including Coca-Cola, XBox,

and Apple and aided in the creation of tie-ins between artists and brands such

as Sting/AOL Broadband and the innovative Black Eyed Peas/Apple iTunes campaign

launch. Dominic led UMG's participation in the launch of Coca Cola Classic's

successful integrated marketing program for its "Real" campaign. Dominic has also

served as EVP of Mandalay Branded Entertainment, a division of Mandalay

Entertainment Group, where he conceived and produced 65 episodes of the award

winning "Go For It" series on ABC Family ( and now in syndication). Dominic

founded The McSand Group, a sports and entertainment management, marketing, and

consulting company, before its acquisition by Mandalay.