Earnest Elmo Calkins
Author
1868 – 1964
Photo Credit ยป
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Who was Earnest Elmo Calkins?
Earnest Elmo Calkins was an American advertising executive who co-founded the Calkins and Holden advertising agency. He pioneered the use of art in advertising, of fictional characters, the soft sell, and the idea of "consumer engineering". He has been called the "Dean of Advertising Men".
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- Born
- Mar 15, 1868
Geneseo - Also known as
- Earnest Calkins
- Education
- Knox College, Illinois
- Died
- Oct 4, 1964
Submitted
on July 23, 2013
Citation
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"Earnest Elmo Calkins." Biographies.net. STANDS4 LLC, 2024. Web. 25 Apr. 2024. <https://www.biographies.net/people/en/earnest_elmo_calkins>.
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