Edgar Snyder

Who is Edgar Snyder?

Edgar Snyder is a Pittsburgh-area personal injury lawyer.

Born in Connellsville, Pennsylvania to Polish and Russian immigrants, Snyder attended Penn State University and was the captain of the school's debate team.

Following his graduation from the University of Pittsburgh School of Law in 1966, he served as a public defender for Allegheny County, Pennsylvania. He opened his first law office in Duquesne, Pennsylvania and initially worked in criminal defense and represented high-profile clients in highly publicized cases. In the 1980s, he expanded his practice into personal injury cases, driving a van around western Pennsylvania to meet with clients.

Snyder's wife, Sandy, works as his firm's marketing director and helped expand his firm's reach through advertising. The advertisements helped propel Snyder's profile to the "near-saturation point," with an estimated 98% name recognition. According to Snyder, Sandy's "mantra" has been "we're going to make you a brand." One of the signatures in his television commercials is pointing his finger at the camera and saying, "There's never a fee unless we get money for you."

The advertising slogan "There's never a fee unless we get money for you" emphasized the firm's use of contingency fees, where the firm only collects fees in the event of a legal victory.