Edward F. Boyd
Businessperson, Deceased Person
1914 – 2007
Photo Credit ยป
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Who was Edward F. Boyd?
Edward Francis "Ed" Boyd was an American business executive who was responsible for the marketing of products specifically to African Americans in an era when racial discrimination was rampant and blacks had either been ridiculed or systematically ignored in advertising. His efforts for Pepsi-Cola pioneered the concept of niche marketing and allowed Pepsi to substantially increase its market share in the black community at the expense of Coca-Cola.
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- Born
- Jun 27, 1914
Riverside - Also known as
- Edward Boyd
- Nationality
- United States of America
- Profession
- Died
- Apr 30, 2007
Submitted
on July 23, 2013
Citation
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"Edward F. Boyd." Biographies.net. STANDS4 LLC, 2024. Web. 6 May 2024. <https://www.biographies.net/people/en/edward_f_boyd>.
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