George Manross

Who is George Manross?

George Gary Manross, Ph.D., is a behavioral scientist with more than 25 years experience in marketing and communications management, marketing consulting, political consulting, and in applied research. He is the Chairman and CEO of the Strategy Research Institute located in Fullerton, California. A leader in designing and conducting public opinion surveys, Dr. Manross is an influential figure in California politics. He is somewhat controversial in his field, implementing innovative methods. Despite the criticism, Dr. Manross' results are often astonishingly accurate.

Prior to founding SRI, Dr. Manross held executive-level positions with two Fortune 500 companies, as well as with the largest state trade association in America, the California Association of Realtors, and the largest public relations agency in the world, Hill & Knowlton, Inc. He began his career as Business Editor for a metropolitan daily newspaper.

Dr. Manross has taught at UCLA and at USC, and was Associate Professor of Communications in the California State University system, where he held a joint appointment in Advertising and Public Relations.