Gerald Goodhardt

Who is Gerald Goodhardt?

Gerald Goodhardt is a marketing scientist.

Apart from being the Chairman of the Board at the Ehrenberg-Bass Institute for Marketing Science, Professor Gerald Goodhardt is Emeritus Professor, City University; Visiting Professor, Kingston University and also a Visiting Research Associate, South Bank University. Formerly Sir John E Cohen Professor of Consumer Studies, and Dean of the City University Business School, Gerald has spent 20 years in industry and commerce prior to 20 years as an academic. He has served as Chairman of the Market Research Society and as Hon. Secretary of the Royal Statistical Society. Gerald was also Founding President of the Market Research Benevolent Association. Published extensively in marketing and statistical journals, mainly in quantitative aspects of consumer behaviour and the audience's use of broadcast media.

Professor Goodhardt began his career working as a statistician for Attwood Panels, and later Aske Research with Andrew Ehrenberg. From 1981-95 he was Sir John E Cohen Professor of Consumer Studies at The City University Business School.