Gloria Griessman

Who is Gloria Griessman?

Gloria Griessman has over 20 years of experience in market development, branding and strategic marketing for both Fortune 500 and privately-held companies. She is best known for establishing new brands and driving aggressive growth for companies in Internet media, entertainment and technology. Griessman is responsible for leading Vitrue’s brand strategy, market development and public relations activities.

Prior to joining Vitrue, Griessman was Vice President of Strategic Marketing for the $250 million division of ChoicePoint, where she led market development plans for enterprise and online services. Previously, she served as Vice President of Consumer Marketing for WebMD, where she was responsible for the branding and partnership efforts for the organization. She drove aggressive brand management and online growth, resulting in an increase of online traffic from 30,000 monthly hits to more than 6 million unique monthly visitors. While at WebMD, she also headed the company’s key strategic marketing partnerships, including CVS, DuPont, Medtronic and Yahoo.

Prior to WebMD, Griessman held a number of key marketing roles at Turner Broadcasting. She served as Director of Special Markets for Turner Home Entertainment and was part of the team that grew revenues more than tenfold from $30 million to $350 million in less than two years. In this position, she launched a new direct-to-consumer business, managed licensing and special markets partnerships, including Capital Records, Time Life and Reader’s Digest. Prior to that, she was Director of Marketing for the $1 billion ad sales division of Turner. Griessman also served in a number of roles at ad agencies, including Adair-Greene and McCann-Erickson. Griessman graduated from Georgia Institute of Technology with a B.S. in Management.