Hans A. Pestalozzi

Who was Hans A. Pestalozzi?

Hans Adolf Pestalozzi was a Swiss social critic who, in the prime of life, broke free from the Establishment and started a new life explaining and criticizing late 20th century capitalism, which eventually led to his becoming a bestselling author.

Pestalozzi was born in Zürich. After his university education, which he received at University of St. Gallen, he started working for Migros and soon began to climb the career ladder. In the 1960s he also built up the Gottlieb Duttweiler Institut, a think tank named after the Migros founder. The institute was being established to investigate the range of possible shortcomings and negative effects of capitalism, in particular within Western consumer society, so that they could be combated more effectively.

Pestalozzi fulfilled that task very thoroughly, especially in his lectures, so much so that in 1977 he was fired by Migros. Rather than looking for a new job, he became a freelance writer and self-proclaimed "autonomous agitator" who sided with the fledgling European youth, peace and ecological movements.