Irving Price

Who was Irving Price?

Irving Lanouette Price was a U.S. toy manufacturer. He was the co-founder and co-eponym of Fisher-Price Toys in 1930. On 23 February 1909, he married the children's book illustrator and artist Margaret Evans Price. Margaret was a member of the wealthy Evans family of New York who for a time had an effective monopoly on the building material industry in the City. Margaret's Brother Heathcliff expanded his Father's business operations to include a book binding business which at its peak encompassed a complex of buildings on East 12th Street in Manhattan. Margaret's Cousin was Republican Politician & Chief Justice of the US Supreme Court Charles Evans Hughes. Margaret was the first Art Director of Fisher-Price and designed push-pull toys for the opening line, based on characters from her children's books.