Jacques Bouchard

Who was Jacques Bouchard?

Jacques Bouchard, CM CQ was a Canadian advertising executive. He was one of the founders of Quebec's first French creative advertising agency, BCP, and a pioneer in French-language advertising.

He is mostly known for having written Les 36 cordes sensibles des Québécois, a book where he identifies thirty-six cultural traits of the Québécois which may be used in advertisement. He also co-founded advertising agency BCP in 1959, from which he retired in 1984 after passing on presidency to Yves Gougoux.

In 1999, he was made a Member of the Order of Canada. In 2002, he was made a Knight of the National Order of Quebec.