James Goldstein

Who is James Goldstein?

James F. Goldstein is a multi-millionaire "NBA superfan" who attends over one hundred NBA games each season, including approximately 95 percent of home games for the Los Angeles Lakers and the Los Angeles Clippers.

He also travels from city to city to catch games, especially during the NBA Playoffs. He also frequently attends post-game press conferences. His unique and flamboyant clothing makes him fairly easy to spot on television. His passion for the NBA has been featured in USA Today, the Detroit Free Press, the Wall Street Journal, the Boston Globe, Slam Magazine, and ESPN the Magazine.

"He has so much invested in our sport," Former NBA commissioner David Stern said. "He probably has the largest investment of any fan in America, so we get a kick out of him. He has got quite a flair, and we love him as a sort of a superfan."

The son of a Milwaukee department store owner, Goldstein said he began watching NBA games as a 10-year-old. At the age of 15 he was hired to keep game statistics by the Milwaukee Hawks. "Once I did that and sat courtside for the games, I was totally hooked", he said. "My entire life has been devoted to professional basketball since then.