Janice Chaffin

Who is Janice Chaffin?

Janice Chaffin is Group President, Consumer Business Unit,

responsible for the worldwide consumer business. In this role she leads

engineering, sales, alliances, marketing, public relations, and

customer care.

Most recently Janice served as executive vice president and chief

marketing officer. In this role she led the company’s marketing,

communications, and branding teams worldwide and led the team

responsible for the development of Symantec’s corporate strategy. She

championed a customer experience team to keep customers as the

cornerstone of the company and in 2006 launched a brand campaign

focused on helping customers find "Confidence in a connected world."

As the first CMO at Symantec, Chaffin built a global marketing

operation that has gained broad industry recognition, including being

named as a leader in the IDC Marketing Performance Matrix. In 2005, she

integrated marketing teams from the VERITAS and Symantec merger

creating a new marketing infrastructure for one of the largest software

companies in the world. As Symantec has grown, Chaffin globalized its

marketing function, expanding the consumer, enterprise, field, partner,

and corporate marketing efforts. She created new customer segmentation

models and introduced innovative marketing tactics including the use of

social media. To improve marketing efficiencies, Chaffin created a

formal marketing operations team closely aligned with sales which

plans, monitors, and measures campaign results.

Prior to Symantec, Chaffin spent 21 years at Hewlett-Packard (HP) in

marketing and general management. As a founding member of HP’s Unix

server business unit, Chaffin played a key role in building the

multi-billion dollar business, achieving market leadership in various

segments, and bringing the first mainframe class systems to market. She

established the HP Solutions organization which included software

development labs in India, Japan and the U.S. and also created the HP

Enterprise Marketing and Solutions organization through the merger with

Compaq.

Chaffin graduated summa cum laude from the University of California,

San Diego. She earned a master’s degree in business administration from

the University of California, Los Angeles where she was a Henry Ford

Scholar.

She serves on the board of Informatica Corporation and also is a

member of the CMO Council Advisory Board and the Industry Advisory

Board for the UCLA Henry Samueli School of Engineering and Applied

Science. In 2006, Diversity Journal profiled her as one of the “Women

Worth Watching” because of her community initiative and achievements.

She is also a patroness of the National Charities League and is a past

recipient of the YWCA Tribute to Women in Industry award.