Jari Sarasvuo

Who is Jari Sarasvuo?

Jari Sarasvuo is the founder, chief owner and CEO of Trainer's House, a Finnish company that arranges training and lectures particularly for marketing topics.

Sarasvuo has worked as an editor and chief editor in several magazines and also in Helsinki's Radio City. His first publicity was as a host in a talk show on the Finnish channel MTV3 in the 1990s. After leaving jobs in television, he has worked as a lecturer and as a motivational coach, also publishing six books on the same topic. One of his famous concepts is the "inner hero", and he has also coined the term huomiotalous, describing the central role of publicity in the today's economy.

Sarasvuo studied business administration, but has not finished the degree. In his conscript duty, he was an editor of the army newspaper Ruotuväki, and was promoted to Second Lieutenant in reserve.

Sarasvuo was the host in Diili, a localized version of The Apprentice. Sarasvuo has often appeared in publicity and his company hosted Bill Clinton's lecture in Tampere. Sarasvuo owns about a third of Trainer's House, and if evaluated, the stock is valued at some 34 million euros.